According to a study by SEO Engine, a new type of search engine that reports on how other search engines rank and scores websites, a majority of websites are suffering from “link imbalance.”
According to SEO Engine, link balance refers to the distribution of Link Flow from the order of the most competitive markets to the least competitive.
"Link Flow is a trademarked term which represents a more accurate Page Rank," says Scott Allen Stouffer, President of Technology at the SEO Engine. "When a Website has Link Imbalance, that means the wrong Link Flow Distributions are flowing to the wrong Webpages within a Website.”
“ It is kind of like a car that has its wheels out of alignment,” he goes on to describe. “The faster you drive that car, the more unstable it becomes. Unfortunately, many Internet marketing firms are doing just that for their clients. The more Links a Website obtains, or the more External Incoming Link Flow it has, the more Link Flow Distribution becomes important. With proper Link Balance, all of the Webpages in a Website start ranking higher on Search Engines, not just a few Webpages."
If link balance is restored, Stouffer says that web pages will see a 100 percent increase in traffic.
The more popular a site gets, the more it will probably be linked with other pages online. This, in turn, leads search engines to place more importance on the page and rank it higher.
Link building is an important aspect of SEO that involves careful detail and planning. Working with SEO Engine helps businesses take the load off of their own shoulders in trying to come up with effective internet marketing strategies and leaves it to the experts.
SEO Optimization Engine is a new form of interactive search engine that provides important internet marketing tools for businesses and webmasters. Customers can try it free at www.seoengine.com by entering a URL.
