News / Business
Press Release Distribution Coupled With Business Networking Sites Increases Exposure for News Stories through TransWorldNews
Press Release Distribution through TransWorldNews, coupled with Social and Business Networking Sites YourFINDit and TheGMD, offer additional exposure for companies while providing branding applications that make your press release standout to readers.
Press Release Distribution has been around for decades. A company has news they want the public to read or they may need to meet regulatory requirements so they submit a press release in hopes of reaching the readers they are targeting or to meet requirements within their industry.
Many Publicly traded companies are faced with having to distribute press releases that pertain to material events that include but are not limited to earnings, acquisitions, mergers or significant change(s) in management. In the past these companies had to use a newswire service that distributed their news to a certain number of news outlets to meet such requirements. Today the Web has many news distribution services that meet those requirements as company news releases are readily available to the public through search results, RSS feeds, and web publishers who pick up distributed stories.
With the growth of the Web over the past decade press release distribution companies have grown in number. This provides a competitive marketplace compared to the 1990s when things were controlled by a few wire services.
Companies that distribute their news and press releases now recognize the power of the Web and how press release distribution has changed over the years. There are several determining factors these companies should consider when distributing press releases, one such factor is based on how a release is indexed in search engines rather than what news organization may or may not pick up the press release. Another consideration is how long a story will be archived with the news distribution service and how many page views their story can generate from readers.
TransWorldNews is a web-based news and press release distribution service that has been providing clients with online solutions since its inception in 2002. The company specializes in placing distributed news releases in front of targeted end readers as well as ensuring the news releases are made available to anybody on the Web through major search engines Google, MSN and Yahoo.
Peter Tosto, Director of Marketing at TransWorldNews, stated “Providing people who are searching for news on a particular company or subject the ability to find that information in news or web search queries is critical. We have found this is often the result of proper optimization of each news story. For that reason TransWorldNews manually SEOs each press release submitted for distribution that has been approved by our editor or staff of in-house writers. We know other news services charge additional fees to SEO press releases but like our clients we too want traffic to our site and know the significance of achieving that is based on proper indexing in search engines. While we strive to meet our clients’ objectives we meet our own, making it a win-win-win situation: (1) readers find the news they’re looking for, (2) clients reach their targeted reader, (3) TransWorldNews increases its page views.
TransWorldNews Distributes News to its Networking Sites
TransWorldNews increases its news distribution network to reach readers in a wide demographic by providing each one of our clients the ability to create a YourFINDit and Global Market Directory Profile that displays each of their company press releases submitted through TransWorldNews. Those releases are accessible directly from the company’s profile, creating yet another outlet for readers to come across company news. Clients distributing their news simply sign in to YourFINDit Communty and The GMD with the same username and password. This ensures news stories will match up to the clients business profiles.
TransWorldNews Provides Branding Applications
Press Releases submitted through TransWorldNews can captivate readers with the applications TransWorldNews makes available to each member. Logo, Video and a Picture Gallery can all be a part of a press release over the TransWorldNews family of sites. Imagine your press release reaching a reader and the reader can watch a video that pertains to your company, view pictures of products and management, in addition to reading your entire news release all in one space. This is much different than the 1990s and that is viewed as a good thing here at TransWorldNews.
Brendan Smith, Editor at TransWorldNews, stated, “We realize that a lot of the applications we offer clients are viewed as upgrades by other services. Why should you be paying more to add a logo to your release, create a picture gallery or include a video? We think it’s a positive thing that we don’t nickel and dime clients but rather provide them with an outlet where they have access to a comprehensive set of applications while maintaining an affordable alternative to other news outlets. All of this is enhanced by making client news available through our Social and Financial Networking sites YourFINDit and The Global Market Directory.”
About TransWorldNews
TransWorldNews.com, owned and operated by TransWorldNews, Inc. (parent company of social and business networking community site YourFindit), is a global news and press release distribution outlet that implements a number of innovative applications, initiates online partnerships and collaborates with media outlets to effectively market news releases, business profiles, analyst reports, newsletters, audio interviews, blogs while providing a platform for advertising to increase awareness for client companies.
TransWorldNews
500 Bishop St. ELL-1
Atlanta, Ga. 30318
404.352.4949 (t)
404.351.2722 (f)
