In Inc. Magazine’s recent article “Is the Economy Stressing You Out?” PostcardMania CEO, Joy Gendusa, was quoted as being stressed out from the financial downturn of the economy. The Marketing CEO says there was more to what was printed and her purpose for being interviewed for the article was to give solutions to business owners who were stressing.
“Getting away is a relief for me – once I get external and take a good look at whatever is stressing me out, I try to figure out how to get proactive about it,” Gendusa said. “I figure out what actions I can take to get the most positive effect, regardless of outside factors.”
Gendusa has been educating her clientele and prospect base (approximately 80,000) for some time now on how to continue to grow and thrive in the economic downturn. She stated in her most recent article on her blog that losing, for her, is not an option and gives tips to entrepreneurs to have it not be an option for them either. She encourages business leaders and professional to continue to promote – and aggressively.
“This is a great time to capitalize on your competition,” her article stated. “Advertising aggressively in an economic downturn can increase sales and market share over your competition.”
About PostcardMania:
PostcardMania is a full-service direct mail postcard marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion, including the Inc. 500 & 5000 lists. Joy Gendusa began PostcardMania in 1998 with zero investment capital. By 2007 revenues reached nearly $19 million and the company now employs over 150 people, prints 4 million and mails 2 million postcards representing more than 33,000 customers in over 350 industries each week. Visit www.postcardmania.com
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