News / Business
Digital Tracking Tool Trendrr Launches Twitter Integration
Users Can Now Track and Graph Phrases Used on Twitter
Trendrr the proprietary online tracking, trending and dynamic graphing service has added a new feature that will allow users to track semantic trends across Twitter, the wildly popular micro-blogging site. Trendrr, developed by Wiredset, the digital marketing agency and technology incubator, will now empower users to track words and phrases over time, as well as the number of updates and followers for a Twitter account. Additionally those wanting to post their graphs and insights around anything they're tracking can now be posted directly to Twitter with click of a button.
Twitter the fastest growing social media site with nearly 3.4 million monthly unique users and 31.1 million visits per month* has captured the attention of social media influencers, advertisers and marketers in 2008. Those wishing to capture and graph the conversations around a concept on Twitter can do so by using a free Trendrr account via the web or through the click of a mouse using the Trendrr Firefox add-on. Users can then mash-up data and draw quick comparisons using the Trendrr scratch pad. Below is an example of the growing buzz for the new thriller, “Twilight”.
"Twitter is clearly the place where early adopters and social media influencers congregate, so the ability to gauge the velocity and frequency of topic discussions in this community will provide insight not just into what's happening on Twitter but where much of the web is heading" said Founder and CEO Mark Ghuneim. "This will be particularly helpful to marketers and advertisers whose success relies upon, listening to the target audience, gaining real time market intelligence and acting on it."
*source: Compete.com
About Trendrr
Created by Wiredset, Trendrr is an online service that tracks and graphs consumption trends and activity across the digital spectrum, including social networks, blogs, torrents, Amazon, Craigslist, Twitter, Google News and dozens of leading video sites. The platform allows users to easily track dynamic data trends over time; compare and mash up data using a virtual scratch pad, and share findings via embed codes, links and easy data exporting. Whether tracking the number of plays for a song across MySpace, the aggregate views and engagement data for a content segment on YouTube, the number of blog posts about a topic, or the news halo around any given company, person or term, Trendrr captures and illustrates accurate, real time market intelligence in an easy to use, digestible format. Designed as a dynamic service for individuals who want to track trends for free with an enterprise level solution for businesses, Trendrr reveals the truth behind consumption on the web.
About Wiredset
Wiredset is a full-scale digital agency that provides online and mobile marketing services, strategic business consulting, market intelligence, and cutting-edge web production, all enabled by proprietary technologies and services. Founded in 2004 by 16 year Sony veteran, Mark Ghuneim, and lead by venerable entertainment and tech industry veterans, Wiredset incubates ideas, creates technology products and executes innovative digital marketing campaigns for leading television, music, and entertainment properties as well as established brands. Their roster of current and former clients include Microsoft, Apple, Puma, VH1, ESPN, MTV, Comedy Central, HBO, Capitol Records, Sony Music, Coachella, and many more. In 2006, Wiredset created a proprietary web tracking service that measures and illustrates engagement and consumption for leading online properties. The service was launched publicly in 2008 as Trendrr, a consumer and business to business solution that provides real time market intelligence from a variety of online sources.
Contact: Jason Damata 917-279-8706 jason(at)FabricMedia.net
