The infamous commercials that run during the Super Bowl have begun to extend their efforts on the web and social networking, in hopes to reach an even wider audience. For days leading up to the Super Bowl and now two days later the World Wide Web has been a hot spot for advertisers to extend their commercial campaigns. Some reports have indicated that Super Bowl XLV was the most watched program on television to date. Large corporations such as Volkswagen, Chrysler and Papa John’s used the internet to supplement advertising campaigns through YouTube teasers and web only promos. Mercedes even gave away two cars through a Twitter campaign.
It isn’t surprising they utilized the internet to reach consumers who didn’t watch Sunday’s game. On average the cost for a Super Bowl advertising spot ranged between 2.5 and 2.8 million dollars for 30 seconds of airtime. The high cost of advertising during the championship game induces corporations to utilize other techniques like social media to gain more consumers and see a larger return on advertising expenditures. Many people now divide their time between watching television and perusing the internet which makes internet marketing and search engine optimization vital to any business.
Most companies are aware of the vitality of internet marketing and search engine optimization and will continue to utilize the internet to reach individuals who don’t watch television. Social media and search engines are the new bastion of the advertising world and search engine optimization is a growing industry.
