Atlanta 2/15/2011 3:05:22 AM
News / Business

Search Engine Optimization (SEO) in Press Release Distribution Improves Organic Search Results

Search Engine Optimization (SEO) is an important factor when selecting a press release distribution service. Each company sending out their press releases is looking to increase their organic search results with their news story. SEO is imperative to improve indexing in organic search results. 

Ayodeji Dikio of TransWorldNews said that "As a news and press release distribution outlet, TransWorldNews places a high priority on manual SEO for each press release distributed through us. We strive to obtain the best results for our members."

TransWorldNews provides manual SEO in all press releases in addition to a number of applications designed to further enhance their press releases which include a picture gallery, inclusion of a video, pulling in your website under the press release and owning your own ad space with ADit. Each of these additional applications takes your press release to another level.

TransWorldNews is focused on providing its members with proper SEO of each press release to increase visibility in a cost effective manner. As a result, members can focus on writing their press release to highlight their relevant news, products and services. By properly ‘SEOing’ each release, someone doing a search can easily find your story when it matches what they are searching for.
 
Organic search results drive traffic to your news story increasing readership while giving visitors to your story links back to your company website. Proper linking from relevant keywords also increases relevancy in search engines.
 
TransWorldNews Applications:

 
ADit Application:

The ADit application allows a client to place their own advertising on their press release. These banner ads can be designated with a specific URL, directing readers to a specific page within a company’s Web site and driving traffic to those pages. ADit banners also prevent any competitor ads from appearing on a client’s news story.
 
URL Traffic Builder:

TransWorldNews has also created the “URL Traffic Builder” which allows a company to display their Web site in an I-frame that appears at the bottom of their press releases. This allows a reader to view the press release and navigate the company’s Web site all from one page.
 
Video: 

As part of a standard press release, TransWorldNews provides members with the ability to include a video that can easily highlight a company ad, an interview or anything else a company would like to include in a video.

 
Picture Gallery:

Create a picture gallery and include a logo, both are methods to further capture the reader with visual tools. 

TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution.