Roland Mouret realistic about models

Roland Mouret knows models don't represent real women.

The French designer - who shot to fame in 2005 with his Galaxy dress, which was worn by a host of stars including Victoria Beckham and Cameron Diaz - wants to create outfits that the average female can wear and look good in rather than the ones blessed with flawless bodies.

He said: "I'm 50 this year and I have created a technique and a business. I can succeed because what I am doing doesn't exist until I do it! If Yohji Yamamoto and Azzedine Alaia had a b*****d son, it would be me. I work around the female body and I try not to mistake models for real women - who wear bras! Ever since The Galaxy, people always ask me will I do another and I suppose every season there is a style which is what I call a version of the female body."

Roland recently opened his own fashion house and says he wants all his staff and customers to feel at home there.

He told the Telegraph newspaper: "What I loved and what I always wanted is that feeling that 'the person' is there. It's not a shop, it's a 'house.' And this is the feeling I have here. I hate the concept of big shops because they are like tombs or mausoleums. I want my house to be full of life. It's here I can shout, I can argue. My staff and my customers will all come and go through the same doors."