You are now in Speedkills

An Australian town has changed its name to Speedkills to promote safer driving.

After figures revealed that deaths on rural roads increased by 25 per cent countrywide in 2010, the town formerly known as Speed is going by the unusual new name for a month, in return for a donation to a local charity.

Since the proposal was hatched in the Melbourne town - which has a population of 45 - over 30,000 people have shown their support of it on social networking website facebook.

Local sheep farmer Phil Down has even gone the extra mile by changing his name for the month too - to Phil Slow Down.