PostcardMania is coupling new virtual services with direct mail to make more promotional avenues available to American business owners to effectively help combat the country’s recession. Because 85% of consumers today visit a website before they buy, PostcardMania’s new web-based marketing services are aimed to help entrepreneurs capitalize on the large amount of wasted leads PostcardMania’s CEO predicts companies are losing.
After surveying 450 companies’ websites across various industries, PostcardMania’s CEO Joy Gendusa found what she called a “horrifying fact” – the websites, overall, were decent looking BUT they were horrible in terms of being a marketing tool – something that would create leads or sales. In response to this, Gendusa added web-based services that would give greater impact with direct mail campaigns, which include:
· Website development & hosting
· Video production for websites & hosting (soon to be launched)
“I want [the new services] to be affordable and immediately let entrepreneurs see a greater return on investment,” said Gendusa.
About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 150-plus people and prints 4 million and mails 2 million postcards representing more than 33,000 customers in over 350 industries each week. Visit www.postcardmania.com
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