Montreal, QC. March 2, 2011—LadyLuck’s has launched a TV advertising campaign promoting its mobile casino, and more specifically its highly-popular games, Filthy Rich, Pharaoh’s Fortune and Poseidon’s Kingdom.
The LadyLuck’s TV ad spot will run on ITV2 and E4, between 9 p.m. and midnight for about a month. Players who see the spot are invited to text PLAY to 80266. At the end of the month, there will be a player prize draw for a Nintendo Wii.
The TV ad campaign makes for an ideal opportunity for affiliates to join one of Britain’s leading affiliate programmes and promote LadyLuck’s growing suite of mobile games including slots, blackjack, roulette and bingo.
“We’re confident that our advertisement campaign will increase our visibility and branding, and that our Television Viewer Ratings (TVR’s) should hit a TVR of 88,” said Louise Middlemist, Head of New Customer Marketing at LadyLuck’s. “Most importantly, this will attract new players, and help affiliates and their marketing endeavours.”
LadyLuck’s uses a white label version of the Income Access software, which allows them to manage their entire online business from one platform and measure the ROI of various marketing efforts, such as this one. In addition to providing affiliates with the leading tracking and reporting software, they also have both WAP and WEB marketing creative available.
To see the LadyLuck’s TV ad campaign, visit their website, or click here now.
About LadyLuck’s
LadyLucks is owned and operated by Probability (Gibraltar) Limited, a subsidiary of Probability PLC, the specialist mobile cash gaming company listed on the London Stock Exchange. LadyLucks is dedicated to giving players the finest gaming experience available on a mobile phone. We are regulated by the Government of Gibraltar part of the UK gambling white-listed zone.
Our parent company, Probability PLC, is the only Mobile Casino Company listed on the stock exchange that is 100 percent dedicated to mobile cash gaming. For more information about us, please visit www.probability.co.uk.
About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Betfred, Victor Chandler, Sportingbet, Stan James, Jackpotjoy, Tombola, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com
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