True 2 Beauty, Inc. (TRTB.PK) Reports Operating Profit for Fiscal Q1 2011

QualityStocks would like to highlight True 2 Beauty (PINKSHEETS: TRTB), a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots, and the Libiliquid Relaxation Drink.

In the company’s news yesterday,

True 2 Beauty, Inc. announced the release of financial statements for its first fiscal quarter ending January 31, 2011. Reporting gross sales of $1,333,012 with an operating profit of $184,839, the company reported sales increases in all product categories, with female sexual enhancement supplements and female energy shots showing significant increases in retail distribution points and reordering timelines.

At the end of last year, True 2 Beauty moved to a single master distributor relationship, which resulted in a significant short term slowdown in shipments as new marketing strategies were implemented. These new strategies included redesigning the packaging, point of purchase displays, and shipping cartons. The new product lineup has been well received at industry shows over the past month and the company projects continued growth in all product categories.

“Probably the biggest surprise about our new distribution partner, Kretek International, has been their ability to promote our full line of products, not just Libigrow. We are experiencing strong demand for our female line of products and anticipate announcing new items that will complement our already existing female brands,” commented Alex Hbaiu, CEO. “For the first time, we are beginning to see retailers carrying our entire line of male and female products. This is clearly providing the basis for our increases in sales online, especially product offerings that include both male and female pills together.”

Over the coming months, the company plans to commence a comprehensive national marketing campaign to help create brand awareness and drive retail and online sales. “Our strategy appears to be working according to plan, unfortunately we suffered a longer than anticipated slowdown due to the changeover to Kretek, Int. however, sales are increasing again and we appear to be back on track,” stated Mr. Hbaiu. “We are working hard to reach our growth targets for 2011.”

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