Elbow happy to be liked

Elbow never want to make an "inaccessible" album.

The 'Neat Little Rows' group saw their last LP, 2008's 'The Seldom-Seen Kid' win a string of awards and knew it would be "churlish" to turn their backs on the recognition it had given them by producing a radically-different follow-up for their new album, 'Build a Rocket Boys!'.

Frontman Guy Garvey said: "We decided it would be churlish to make something inaccessible, that maybe us and only six people would like.

"And it would be daft to do 12 drive-time specials. So we just carry on, day-to-day, using the same phrase, 'What do you want to hear next?' And that's how we wrote the album."

The group also admitted their success on the last album eased their pressures and stresses of making their new album, describing the studio experience as an "absolute joy."

Bassist Pete Turner said: "The last 18 months have been brilliant. It wasn't made in a pressure cooker like the other albums with us thinking everything rides on it. We felt we could do what we wanted."

'Build a Rocket Boys!' is released today (07.03.11).