Callidus Software Inc. (CALD) Acquires ForceLogix Assets to Strengthen Industry Foothold

QualityStocks would like to highlight Callidus Software (NASDAQ: CALD), a market and technology leader in Sales Performance Management (SPM). Their Software-as-a-Service (SaaS) applications set the standard when it comes to performance management of a company's sales force and channel partners. Over 2 million employees and channel partners have their performance managed by Callidus Software.

In the company’s news today,

Callidus Software has completed the purchase of all the assets of ForceLogix Inc., a leading SaaS provider of sales coaching and talent optimization solutions.

Leslie Stretch, president and CEO of Callidus, detailed the benefits of the acquisition.

“This acquisition opens up new opportunities in the vital new breakout market for sales and call center coaching and optimization,” Stretch stated in the press release. “ForceLogix’ best-in-class technology extends our position as the leader in this very important market. At the same time, our expanded focus on total sales talent lifts the potential of our core solutions. The combination of Callidus and ForceLogix provides a comprehensive SaaS sales talent management platform that is unmatched. This, coupled with our global footprint, ensures Callidus is in pole position to meet the needs of any company seeking to drive more effective sales talent practices. I was especially pleased that we signed a long standing Callidus customer for the Coaching solution immediately following the close of the acquisition, validating our cross sell opportunity.”

The Callidus Coaching solution is based on ForceLogix SalesForce Optimizer and is designed to assist organizations in the optimization and increase of the effectiveness of their sales force and call centers.

“We continue to advance the sales performance management domain with a relentless focus on delivering customer value,” Lorna Heynike, senior vice president of Marketing for Callidus stated. “Our customers require innovative solutions that drive their sales results more effectively. Through its expansion to drive more effective sales through both compensation and performance management, the Callidus SPM suite delivers a new degree of control over sales execution. This includes driving more effective onboarding programs for faster sales ramp-up; implementing on-going coaching to improve goal attainment across the sales ranks; and leveraging the right mix of incentives, bonuses, SPIFFs, and non-cash rewards to drive key business targets. By aligning coaching activities with the key targets the business sets in the Callidus SPM system, sales managers can significantly increase their ability to predictability and consistently meet their targets.”

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