Lily Allen launches new fashion video

Lily Allen has collaborated with PlayStation Move for a new video about fashion through the ages.

The 'Not Fair' singer - who, along with sister Sarah Owen, launched her fashion store Lucy in Disguise last year - has again teamed up with the PlayStation 3 interactive game, so visitors to the London shop can delve into Lucy's wardrobe and hire or purchase beautifully selected vintage clothing from the 20s all the way through to the 90s, as well as Lucy in Disguise branded products, while also having fun on the PlayStation 3.

The short film explores the theme of time travel - which was produced and styled by Lily Allen and Sarah Owen and directed by Marie Kristiansen - and it sees Lucy getting ready for a night out and being drawn into her closet and taken on a magical fashion time tour through different fashion. Part of the inspiration for the short has come from Lily and Sarah's favourite PlayStation Move game 'Buzz! The Ultimate Music Quiz'.

They said: "For our second Lucy in Disguise film project we wanted to explore fashion through the ages - the film like the store is about girls living it up in a fantasy world, where we rule and are let loose. Out of all the PlayStation Move games we play, Buzz: The Ultimate Music Quiz felt like the perfect accompaniment!"

Alongside the film will be a special motion sensitive light window at the store commissioned by PlayStation Move and designed by Deniz Kurtel , who was inspired by the idea of movement in fashion.

To view the video and Lucy's new blog and fashion tips go to http://lucyindisguiselondon.com/posts/.