Further proving the power of social media, the insurance company Aflac fires Gilbert Gottfried over his controversial Tweets. Gottfried has been the voice of the company mascot, a duck, in their many different advertisements. The comic posted a number of jokes that poked fun at the tragedy playing out in Japan. A third of the company’s revenue comes from disability insurance from Japanese residents. The company feels as though the tweets were in bad taste and not representative of the company’s feelings toward the tragedy in Japan.
Social media has become a driving force in the world, toppling governments and generating revenue for advertisers and giving celebs the attention they crave. Though many celebrities use Twitter and Facebook among other social media forums to propel their fame, Gottfried’s attempt to get attention backfired on him. A celebrity can get paid by a company for the tweets they post that endorse their merchandise. Corporations, celebrities and seo optimization firms can utilize social media for good by generating revenue for businesses they
Because of Smartphones and tablets people can stay in touch with their favored social media on the go no matter where they are, this is an immense advantage to businesses and seo optimization. Some studies have shown that social media plays a role in the decisions consumers make when considering their purchases. When positively employed social media and seo optimization can help a business generate customers by reaching a large number of people.
