Jessica Simpson wants women of all ages to wear her clothes.
The singer-and-actress - whose fashion empire is set to make $1 billion this year - says the clothes and accessories are aimed at a whole range of females as well as a variety of occasions.
She told WWD: "This will give the consumer something to dress up in, to feel like a lady, to feel sophisticated, yet it has some sort of funk and flair to it. It has a lot of style to it. It's not your average suit or skirt. It has lots of fun details. We wanted to change things up for the everyday working girl who wants to feel her age. It could be for a girl's first job, or an internship. She could be in her 20s, 30s, even 40s. My mom would wear it, and she's over 50."
Despite her busy career, the 30-year-old beauty says her fashion range will always come first because it has made her a role model.
She said: "It all works together. I really don't look at myself as just one thing. I'm kind of scattered and like to have my hands in a lot of different projects. It makes me who I am. It's what defines me. What I wear, what I sing, the songs I write, the projects I choose all have to represent Jessica Simpson. I wouldn't take certain jobs if they were to take away from the positive role model that the Jessica Simpson Collection has allowed me to establish.because this is my number-one priority."