Fort Lauderdale 3/28/2011 11:35:51 PM
News / Business

Color is the new wave in Social Media

by Daun Lee

Social Media has been a powerful force in the world and for SEO optimization and internet marketing. There was a day when MySpace was the leading site for socializing but soon Facebook and Twitter won over more users and Facebook is the number two search on Google. Developers of just launched sharing app Color hopes to overtake Twitter and Facebook. Color is a photo sharing application for iPhone and Android that uses a cloud based server and shows everyone on the network photos and posts of people in a 50 radius of their location. There are no privacy settings so everyone gets to see what anything you or anyone posts on the app.

This is a valuable tool for sharing in real time and could connect more people with businesses. For some this is a situation of too much information available as Color has no privacy settings. As more people uses mobile devices to gather information about what their friends are doing and which businesses to patronize the importance of SEO optimization becomes more apparent. Once a user opens the Color app their photos will also be available for viewing on social media sites like Facebook and Twitter.

The capabilities of mobile computing have been increasing exponentially since smartphones began to appear on the market. The push to improve mobile computing accessibility has also driven many companies to develop the many tablets and apps like Color flooding the market. For many businesses and service providers a visibility on the web and SEO optimization can grow their client base and improve their profits.