Scottsdale 4/6/2011 2:08:18 AM
News / Business

SpyFu launches new SEO report service

By: Tayna Gonzalez

SpyFu, a search engine optimization (SEO) services firm in Scottsdale, has revealed the newly launched SpyFu RECON Files report to help businesses show a return on investment from their SEO campaigns. 

SEO work takes time. Results do not magically appear overnight and many companies spend endless hours trying to revamp their websites to rank higher across a search and to generate traffic or pay a ridiculous amount to outsource the efforts.

With SpyFu’s help, this process is facilitated. The company is providing an SEO marketing option that is as accessible as pay per click programs. With the reports, measurable values will be added to organic rankings to help clients better understand the benefits of SEO.

“What if we could make it as easy for clients to understand the value proposition for SEO as it is to understand the value proposition for PPC?” asked SpyFu Founder and President Mike Roberts when describing the challenge that drove the creation of RECON Files.

The report summarizes website performance in different areas, such as “new pages that ranked,” “traffic share” and “keywords with the biggest gains in position.” SpyFu then uncovers the best improvement SEO opportunities for a website.

 SpyFu’s RECON Files also provide detailed month-end recaps that can also be utilized as sales tools for businesses.

“SEOs have, for years, relied on their own devices to research their standings, to compile their data, to hunt for opportunity, and to load it into spreadsheets that still didn’t quite do justice to all the value they had been delivering this entire time,” added Roberts. “SpyFu is one of the only companies positioned to do this, considering the data that’s necessary.”

The RECON Files takes only from a few minutes to hours to complete, whereas it would take any other individual days or weeks. This saves businesses time and money that could be spent on other company ventures.

 “How much more value could you deliver if you didn’t have to do 60 hours or 120 hours [of research] at the beginning [of your SEO campaign]?” explained Roberts.

SpyFu SEO RECON Files are now available for use.

SpyFu was created in 2006 and is based out of Scottsdale, Arizona. With their comprehensive reports, business owners and SEO services can facilitate their internet marketing efforts and surpass their competitors.