Gok Wan sometimes wears women's underwear.
The 'Fashion Fix' presenter has confessed he chooses to put on panties in the name of research for his own lingerie line.
He said: "Sometimes I wear women's underwear just to get a feel for the product, I have to test them for myself."
The 36-year-old stylist also credits his Channel 4 TV shows, which include 'How to Look Good Naked', has helped him create his range for Simply Yours because he has worked with so many women of different shapes and sizes on it.
He said: "Some designers might be able to work with a couple of women whereas I get to work with thousands of women on a daily basis. I can ask them about their underwear, how it feels, how they wear it."
The cheeky TV personality added his underwear can be worn at any time - apart from in the bedroom.
He quipped to RECOGNISE magazine: "It's for daytime or evening wear, the only time you can't really wear it is when you're having sex because it wouldn't be very practical."
You can read the full interview with Gok in the March/April edition of RECOGNISE magazine (www.recognisemagazine.co.uk)