Social media use is on the rise. Search engines like Google and Bing are using the data from sites like Facebook and other social media to help enhance the users search results. When a person likes something on Facebook or post links to their pages they are helping their friends find valuable information. The effort is to curtail the amount of spam a person encounters when searching the web for information.
Google has increased its efforts to reduce spam and by employing data from social media and the input from users, some people will find better results. Google is frequently employed by SEO optimization which can drastically improve the presence of a business on the internet.
With over 500 million users worldwide, Facebook will continue to influence the information people have access to. SEO optimization will benefit from using the various social media to reach new customers for their clients. More and more, social media is being used to search for web pages, so search engines believe the human component enhances their search results and makes web surfing more enjoyable
Businesses that employ SEO optimization can see an increase in their presence on the internet, which will draw more customers to their business or services. Many people access social media throughout the days so collecting data on the likes and dislikes and posted links of their users will become increasingly important for a business in the 21st century.
