Ranowear Inc’s First Quarter Shows Modest Revenue Gains Over 2010

First Quarter sales figures for online retailer, Ranowear, Inc. show a modest increase over the same period in 2010 in stark contrast to the 50% jump in sales in 2010 over First Quarter 2009. Small declines in sales from Ranowear, Inc.’s flagship store BodyBody.com were offset by tangible gains in smaller and niche websites.

One primary reason for Body Body’s slowdown is due to the fact that the effect of significant website redesign and functionality upgrades has been absorbed, in such a way that Body Body has seen a leveling of benefits from those improvements. Another reason is that Body Body has engaged in a major reorientation of merchandise strategy that requires time and advertising to implement. The profitable dress division is being de-emphasized while Body Body puts new supply and inventory mechanisms in place. Meanwhile the drop in dress sales is significant. In its place Body Body has engaged in significant advertising for its lines of sterling silver and designer jewelry. The collection of semi-precious stones set in sterling silver has significantly underperformed. On the bright side the work of the currently fashionable designer Sylvie Monthule has performed well beyond initial expectations. In addition, the new lingerie lines, Oh La La Cheri and Rimba, have proven to be consistently strong sellers.

The swimwear division remained consistently strong in the First Quarter of 2011 showing healthy gains. Some slow performing brands like Chica Rica and Sunsets have been outpaced by Ujena’s immensely popular Spring Line and the renewed interest in bikinis imported from Brazil.

Another positive development is that Ranowear, Inc’s niche sites and specialty boutiques have shown significant revenue increases with only modest investment in advertising.

“The appeal to a specialized and loyal audience seems to be one secret to online marketing.” states Ranowear President and CEO, Willis Domingo. “While Body Body’s general popularity with the sexy female shopper continues to account for the lion’s share of our revenues, our specialty sites provide excellent opportunities to market to those who want a very specific product not generally available.”

For additional information on the news that is the subject of this release contact Catherine Stend or visit www.bodybody.com.

About Ranowear:
Ranowear, Inc. is an Illinois corporation founded in 2004. It specializes in retail sales of women’s apparel and sexy merchandise.

Contact:
Catherine Stend, Director of Public Relations
Ranowear, inc.