Kesha protests against seal hunt

Kesha is fronting a new anti-seal clubbing campaign.

The 'Take It Off' singer features in an advert for animal rights group PETA (People for the Ethical Treatment of Animals) to bring attention to the annual slaughter of the baby mammals on the ice floes of Canada for their pelts.

In the print ad', a picture of the 24-year-old pop star can be seen along with an image of a seal pup accompanied by the slogan "Canada's Club Scene Sucks".

PETA intends to display the poster at various music festivals and at Kesha's concerts to draw attention to the hunting of the animals.

The organisation also wants the singer's fans to write protest letters to the Canadian Prime Minister Stephen Harper urging him to ban seal hunting.

Kesha has spoken out about her feelings on the "archaic" practice and admits she fell in love with aquatic mammals after seeing them in the wild.

She said: "I was lucky enough to get to watch a bunch of wild seals recently and truly fell in love with these amazing creatures.

"Canada gets to be host to harp seals each year during their migration to the ice to give birth which is beautiful and peaceful. But because the babies' fur is so soft, there are people who club and brutally kill these young animals. The Canadian seal slaughter is barbaric and archaic."

The hunt takes place every year during the birthing season and sees thousands of the animals killed before they are a month old. A limit on how many animals can be killed is set by the Canadian Department of Fisheries and Oceans (DFO).