Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with CENTURY 21 Best Mountain Properties of Marble Hill, GA to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.
Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in the Big Canoe® Community, Bent Tree, Jasper, Pickens and Dawson County, GA real estate markets are easily accessible to site users - only one or two clicks away.
A new search engine optimization program was also implemented that will eventually move the North Georgia Mountains real estate website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.
CENTURY 21 Best Mountain Properties, led by Tom Beechler, is a group of North Georgia Mountains real estate professionals who go out of their way to assist buyers and sellers. CENTURY 21 Best Mountain Properties used Pro Step Marketing's knowledge and experience to guide them through the development of the new website to better assist their clients.
"We feel we have developed a site that stands for what we are all about. It covers our specific markets and makes it super easy for potential clients to get the information they would be looking for. The bottom line is that the site was developed to support the needs of our clients and the communities we serve. There is no site in our served market that comes close to our ease of use," said Tom Beechler. “We have established dedicated information windows for buyers that gives them the tips needed to find and purchase a home. Additionally, once the client picks their desired community, all they need to do then is pick their price point from our drop down menus and they can see every home, home site, raw land, or commercial property listed. I mean every property listed, not just CENTURY 21 Best Mountain Properties. Potential clients will be drawn to our site because of its rich content and ease of use. Thus creating more online exposure than our competition can do. Additionally, we have provided rich content in our seller client’s menus which we feel gives our clients the information they need to sell their homes.”
Beechler added that utilizing Pro Step Marketing’s website expertise has far surpassed CENTURY 21 Best Mountain Properties previous online marketing experiences. “Right now we feel we have found the company who will be with us for the long haul, working with us as our needs change,” he said.
Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.
