Montreal, QC. April 26, 2011—Affiliates can now capitalise on the growing mobile market with Betfred’s mobile platform, which has been completely integrated with the iGaming industry’s leading affiliate tracking software provider, Income Access.
Betfred, the world’s biggest independent bookmaker, recently launched a new mobile product to allow punters to bet on the go, and now they are promoting this new available channel with a TV advert featuring Fred Done.
“Instead of investing in downloadable apps that can present challenges in terms of affiliate tracking, BetFred has developed a mobile-optimised web platform that is able to make use of the industry-leading tracking of Income Access in exactly the same way as regular websites,” said Anthony Hodgetts from Betfred.
BetFred has also solved the issue of tracking players who register for the first time via their mobile platform. Affiliates can request their own mobile tracking keyword and then invite their players to simply text this tracking keyword to 89660. The player then receives an immediate SMS reply with a customised link, which then serves to track the player to the affiliate when they register.
Standard-sized banners are available for regular websites and smaller marketing creatives and landing pages optimised for mobile screens are all available from the Income Access Banner Manager at the BetFred affiliate programme.
The BetFred mobile betting platform features all of the bets and offers that can be found on the regular website such as singles, accumulators and punters’ favourite, Goals Galore. Plus players can bet in play on all major sports.
Betfred Affiliates offers the opportunity to partner with the world’s largest independent bookmaker, a well-known and licensed brand with over 900 betting shops in the UK. Affiliates can earn up to 35% rev share or competitive CPA rates, and can benefit from a highly professional and dedicated affiliate management team, with software powered by Income Access. Betfred mobile has been optimised for the android, iPhone and the iPad.
To sign up to the Betfred affiliate programme, click here.
About Betfred
In 1967, brothers Fred and Peter Done established their first betting shop in Salford, UK and from these humble beginnings has grown the betting empire known as Betfred. The Betfred brand is now recognized as the world’s biggest independent bookmaker with over 800 shops in the UK, as well as an established online betting and gaming business operating out of Gibraltar. Betfred is also the official in-stadium* and online gaming partner for Wembley Stadium. Betfred has a long established reputation for value and customer satisfaction, and offers the best concessions and bonuses for its customers.
CONTACT INFORMATION
Anthony Hodgetts
Senior Affiliate Manager
Betfred
+350 2162 2287
www.betfredaffiliates.com
About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Betfred,Victor Chandler, Sportingbet, Stan James, Jackpotjoy, tombola, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard, CEO
Income Access
514-849-8595
www.incomeaccess.com
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