Yvette Allen of Keller Williams Legacy teams with Pro Step Marketing to create new online marketing strategy

Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Yvette Allen of Keller Williams Legacy in San Antonio, TX to develop a comprehensive marketing strategy to expand her online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in the San Antonio, TX real estate market are easily accessible to site users - only one or two clicks away. Additionally, site visitors can search specifically for San Antonio, TX real estate options such as starter homes, move up homes and luxury homes with ease.

A new search engine optimization program was also implemented that will eventually move the San Antonio, TX real estate website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

Allen is a real estate professional who goes out of her way to assist buyers and sellers. Allen used Pro Step Marketing's knowledge and experience to guide her through the development of the new website to better assist her clients.

"It’s exactly how I imagined it,” Allen said of her new website developed by Pro Step Marketing. “I like the warmth of the colors, the layout and easy navigation. It looks like a custom site and that’s what I wanted. I really like the move-up, starter home and luxury sections because it allows someone to look for homes within a certain price range without having to use the dropdown boxes to search price, size, etc. It gives my buyers the ability to prioritize what they need versus what they want. Plus my buyers have the ability to start searching for homes and showing me what they like. I feel my sellers benefit with all the information the site provides regarding getting their home ready to sell and what to expect throughout the process.”

Allen added she plans to continue working with Pro Step Marketing’s team of experts. “Everyone has been wonderful at Pro Step Marketing. They were very quick to answer any questions or concerns I had. I’m thrilled to have the relationship and looking forward to having a successful website,” she said.

Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.