CEO Joy Gendusa of PostcardMania recently announced the acquisition of Boom! Ink. For several months now, PostcardMania has been expanding their services beyond the postcards that they have become known for. The acquisition will increase PostcardMania’s database and will lower prices for former Boom! Ink clientele, aligning with PostcardMania’s intention to increase their market share.
PostcardMania and Boom! Ink are ensuring that delivery staffs stay constant for Boom! Ink clientele in order to provide a seamless transition. The acquisition will continue Boom! Ink’s marketing education to its clients, but with PostcardMania’s marketing materials that entrepreneurs can use to get better return on investment.
“I couldn’t think of a better company than PostcardMania to take care of my clients and help them continue to expand,” said, Ken Daniells, former CEO of Boom! Ink.
With this acquisition, PostcardMania feels that they are doing something effective towards their own outcome in the sweeping economic downturn.
About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2008 revenues estimated at $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs over160 people and prints 4 million and mails 2 million postcards representing over 35,000 clients in over 350 industries each week. Visit www.postcardmania.com.
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