Kay McArdle of Welles Bowen Realtors teams with Pro Step Marketing to create new online marketing strategy

Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Kay McArdle of Welles Bowen Realtors in Toledo, OH to develop a comprehensive marketing strategy to expand her online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in the cities of Toledo, Sylvania, Maumee, Waterville, Perrysburg, and the Springfield and Holland Townships, OH real estate markets are easily accessible to site users - only one or two clicks away. Additionally, site visitors can search specifically for Toledo, OH and surrounding area’s real estate options, such as condominiums and luxury homes, with ease.

A new search engine optimization program was also implemented that will eventually move the Toledo, OH real estate website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

McArdle is a real estate professional who goes out of her way to assist buyers and sellers. McArdle used Pro Step Marketing's knowledge and experience to guide her through the development of the new website to better assist her clients.

"The easy-to-use property search feature combined with the ability to save searches or receive regular emails alerts of new listings that fit a client’s criteria is definitely the feature that will benefit buyers the most,” McArdle said of her new website developed by Pro Step Marketing. “The site also includes all the information that a buyer or seller would need for their real estate transaction including information on communities, articles on all aspects of the buying and selling process, links to community resources and schools, and a blog devoted to Toledo area’s newsworthy events and market conditions. My sellers will particularly appreciate having extra Internet advertising for their homes in my featured listings.”

Allen added she plans to continue working with Pro Step Marketing’s team of experts. “All the Pro Step Marketing people that I worked with throughout the process were very knowledgeable and helpful. I specifically was guided by a salesperson, project manager, graphic designer, marketing copywriter, and a marketing and branding designer. Now, I am starting to work with Pro Step Marketing’s search engine optimization experts who are training me how to use a back office program to change text, add links and pictures and even additional pages. I am very satisfied with the website.”

Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.