Real Estate Business Trends

NAR’s Chief Executive Officer, Dale A. Stinton, declares that the Report is “One of the Best Jobs of ‘Pulling it all Together’ that I have seen. This is a must read.”  According to Stinton the changes during the last decade have already been enormous. Although many Realtors^® have adapted, the largest part of the change in the real estate industry is still ahead of us.

The very way real estate business is being conducted is transforming, while at the same time the recession is accelerating many other changes shaping the housing market.

Three years ago Stefan Swanepoel, author of the annual Swanepoel TRENDS Report

predicted that the industry was about halfway through a 10 to 15 year industry transition (1997 – 2012). This re-engineering of the business of buying and selling real estate has created confusion and frustration, but above all, enormous opportunities.

“If Brokerages, Realtors and Realtor® Associations are to remain relevant and effective, they must clearly understand the changing real estate business environment and recognize the importance of emerging international, online and evolving business models,” Swanepoel said.

Real estate professionals and industry leaders widely praise the Swanepoel Trends Report as the leading compendium of real estate strategic and business knowledge.

According to Jeremy Conaway, President, RECON Intelligence Services, “There is an impressive range of information, literature and publications available to the student of today's real estate industry. However, there is only one place to start the search; The Swanepoel TRENDS Report. It will be found on the desks of industry leaders across the country and will be quoted whenever the decision makers meet.”

According to Swanepoel, real estate professionals “will certainly survive as the primary link between Americans and the American dream,” but will end up with significantly different roles and value in the process.

Smart brokers and agents will research every market and model, every nook and cranny – searching for that one idea that will spark a new opportunity, a new strategy, a new method or a new service that will lead to improved achievement and an increase in market share.

Save 30% off ($50 saving) the cover price of at Real Estate Books Online on orders placed before the publication date of February 2^nd.