mFortune Mobile Casino, one of Income Access’ iGaming network partners, is excited to announce the launch of a newly designed website featuring a new streamlined registration process and links to individual game pages that will make it easier for players to access all their favourite games. Conversions have increased by 825% as a result of these changes.
To celebrate their new website, mFortune is also launching an affiliate promotion, where one lucky affiliate will win the latest Android phone. Each new depositing player an affiliate sends through will earn them a ticket into a prize draw, with no limits to the quantity of entries affiliates can earn. The promotion will run from May 30 until June 30, 2011, and the prize draw will be filmed and posted on YouTube. mFortune will also write a blog about the promotion that will feature the winner.
Key features added to the
mFortune Mobile Casino website include faster loading pages, easier site navigation, and a range of engaging and interactive features for the potential player.
“mFortune continuously undertakes substantive research programmes into developing a deep rooted understanding of the mobile gambling marketplace,” said Director Simon Wilson from In Touch Games Ltd, which owns and operates mFortune Mobile Casino. “One important aspect of the mFortune research programme includes examining the relationship between the dynamics of mobile gambling and their link to website performance
. The results of these changes have been amazing.”
mFortune based the redesign of their new website on the results of the research programme, and implemented a brand new online strategy focusing on an extremely streamlined download process and registration process as well as increased player interactivity.
mFortune has new banners direct to their game pages and all text links to the website and direct to game pages have been automatically updated. You can find the updated links to the game pages in the promo groups “Direct Links to Game Pages” and “Direct Banners to (fruit machine, bingo, Vegas Vegas, etc.)”. For the time being all mobile links will remain unchanged.
mFortune is part of the Income Access
award-winning iGaming network, and affiliates can benefit from their strong affiliate management team and leading affiliate marketing software. “We have a clear, transparent relationship with Income Access that is built on trust,” said Wilson. “We know Income Access looks after our affiliates and their every need. In the mobile gaming arena, it is vital to establish a relationship that we can be 100% confident in—this is why we have continuously chosen Income Access.”
mFortune offers affiliates one of the most competitive commission structures in the industry. The brand offers a 50% revenue share commission to affiliates + £ 1 CPA per free download as a standard commission; this is not subject to time limitations. mFortune offers promotional material for affiliates to use via web, WAP or smart phone sites.
Affiliates can join the Income Access network to start promoting the
mFortune affiliate programme today!
About mFortune Mobile Casino
mFortune Mobile Casino is licensed by the UK gambling commission. mFortune is fast becoming the number one mobile phone casino in UK, supporting over 400 mobile handsets, including the iPhone. mFortune features 11 high quality 3D Java games including bingo & Live H2H Dog Racing, both with real time admin & live chat. The mFortune affiliate program supports both WEB and WAP affiliates, and is hosted exclusively through the Income Access affiliate network.
CONTACT INFORMATION
James Goode
mFortune Marketing Manager
james.goode@mfortune.co.uk
About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 22,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Gala Coral, Sky Betting & Gaming, Interpartners, Ladbrokes, Betfred, Bet-at-home, Twin Spires, Victor Chandler, Sportingbet, Stan James, Pinnacle, 188 Bet, Jackpotjoy, tombola, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard, CEO
Income Access
514-849-8595
