DNA Brands, Inc., (OTCBB:DNAX) makers of the great tasting
DNA Energy Drinks® and DNA Meat Snacks, each a favorite of the action sports
community and its enthusiastic followers, announced today the execution of an
agreement with Walgreens that authorizes DNA to retail its complete line of
products to all Walgreen's South Florida locations, making DNA's products more
easily accessible. Management believes that this agreement, coupled with the
Company's recent announcement of its engagement of Sand Dollar Distributors,
(Red Bull's former and exclusive South Florida distributor), solidifies DNA's
position in a market with millions of potential new consumers.
Under the Walgreens agreement DNA has been given three cooler shelf facings and
a custom in-store rack program that contains DNA Energy Drinks®, DNA Beef
Jerky™ and DNA Shred Stix™. DNA drinks and a special 48-piece Shred Stix
counter display will also be available in over 100 Walgreens liquor store
locations.
"We continually hear from people that they cannot easily find the
product," said Ralph Sabella DNA's VP of Operations. Sabella added,
"The Walgreens deal gives us another major retailer in the Florida region
and greatly expands our distribution footprint. DNA drinks and snacks can
now be found in all Walgreens locations and at several hundred independent
convenience stores in the territory. DNA Energy Drinks are also available at
all Circle-K and most Race Trac locations throughout the state. With
Anheuser-Busch and Sand Dollar servicing these locations we are confident that
we will see continued growth in our market penetration numbers and, of course,
revenues."
A signed agreement with the NFL's Miami Dolphins (MD) will provide additional
marketing support for the Walgreens program throughout the promotional period.
About DNA Brands, Inc:
DNA BRANDS make DNA Energy Drink®, the award-winning, best-tasting energy drink
at the 2010 World Beverage Competition, DNA Beef Jerky™ and DNA Shred Stix™.
DNA Energy Drink® is a proprietary blend of quality ingredients in three
flavors: Citrus, Lemon Lime and Sugar Free Citrus. DNA is a proud sponsor of
many action sport teams consisting of top athletes from Motocross, Surf,
Wakeboard and Skateboard and has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products as do
the national retailers Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national
recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA
RACING TEAM where it competes on a world-class level in Supercross and
Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in
other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and
its athletes are recognized stars in their own right.
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly
historical, including statements as to revenue projections, business strategy,
outlook, objectives, future milestones, plans, intentions, goals, future
financial conditions, future collaboration agreements, the success of the
Company's development, events conditioned on stockholder or other approval, or
otherwise as to future events, such statements are forward-looking, and are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. The forward-looking statements contained in this
release are subject to certain risks and uncertainties that could cause actual
results to differ materially from the statements made.
Contact
Darren M. Marks
President
DNA Brands, Inc.
506 NW 77th Street
Boca Raton, FL, 33487
954-970-3826 begin_of_the_skype_highlighting 954-970-3826 end_of_the_skype_highlighting
