Blue Cross and Blue Shield of Florida, Inc. (BCBSF) has
recently launched a social media campaign, The Pursuit, to highlight and reward
non-profit organizations that through their mission are assisting Floridians in
their pursuit of health. Each month, BCBSF will feature three
philanthropic organizations on the company’s Facebook Fan page that have
created new health, wellness, educational or social empowerment opportunities
for under served communities throughout the state. Florida residents are invited
to vote for the non-profit that most resonates with them. BCBSF will
award $3,000 to the non-profit with the most votes, and give the runners-up
$1,000 each.
Organizations being featured in the month of June include:
Best Buddies -- a global volunteer movement that creates opportunities
for one-to-one friendships, integrated employment and leadership development
for people with intellectual and developmental disabilities (IDD).
Equality Florida -- Florida’s largest civil rights organization dedicated to
securing full equality for the state’s lesbian, gay, bisexual, and transgender
(LGBT) residents.
PACE Center for Girls -- a community-based, gender-responsive prevention,
diversion and early intervention program serving girls, ages 12-17, in 17
locations across Florida.
Started in early 2011, organizations previously featured through The Pursuit
Facebook campaign have included: March winner, Florida’s Vision Quest,
which was honored alongside Daniel Kids and Florida Hospice and
Palliative Care; April winner, Rails to Trails Conservancy, which was
honored alongside March of Dimes and Communities in Schools of Florida; and May
winner, Memories of Love, which was honored alongside the Florida Association
of Food Banks and The Big Fun Foundation.
Visit The Pursuit winner page for more details on all honored organizations,
vote for your June non-profit of choice at www.facebook.com/BCBSFL and share
your vote with friends to help ensure your pick gets the win!
Blue Cross Blue Shield of Florida: In Pursuit of Health Blue Cross and Blue
Shield of Florida is a leader in Florida’s health industry, dedicated to
providing progressive health solutions to support all Floridians in their
pursuit of health. Through wellness education, personal interaction and
guidance, community involvement and a variety of cost-conscious health coverage
options, we strive to promote health and well-being throughout the state of
Florida.
Since 1944, the company has worked to meet the diverse needs of all those it
serves by offering an array of choices. BCBSF is a not-for-profit,
policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville,
Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield
Association, an association of independent Blue Cross and Blue Shield
companies.
Contact:
Shawn Warmstein
Blue Cross and Blue Shield of Florida, Inc
Jacksonville, FL
305-444-3383 begin_of_the_skype_highlighting 305-444-3383 end_of_the_skype_highlighting
