Sky Betting & Gaming has newly partnered with tracking software provider Income Access to support the affiliate programme platform for their casino, poker, sports betting, and bingo products. iGaming affiliates of Sky will have the opportunity to operate their campaigns with ease thanks to the popular widely-used tracking platform. This will, in turn, help facilitate their efforts promoting the ultimate online gaming experience in a programme that will house brands Sky Vegas, Sky Bingo, Sky Bet, and Sky Poker.
With plans to solidly raise the profile for its brands through a strategic TV campaign, Sky Betting & Gaming prides itself on keeping abreast of and quickly reporting on breaking odds and markets before any of its competitors. The Sky brand is well established in the UK and Ireland as a comprehensive broadcasting network through the high profile Sky Sports. With the backing of an already high profile brand, affiliates and their players will have expert predictions from high profile names, such as Sky Sports pundit Jamie Redknapp.
The Sky Vegas and Sky Poker brands will offer a variety of games to promote and garner commissions from player earnings. Each of these products will provide affiliates with a tiered commission ranging from 25% to 35% revenue share, which reflects a newly competitive structure with no negative roll over which is aimed at bolstering the launch. Affiliates will have the opportunity to offer their new players £5 completely free for Vegas and £10 completely free for Poker, plus the chance to earn welcome bonuses up to £1,000.
The Sky Bingo product will offer hybrid structures combining both a revenue share and CPA commission component – something that is growing in appeal amongst Bingo affiliates. This will help affiliates benefit from promoting a high-converting brand. A £10 CPA will be added to revenue share percentages of 15%, 20%, and 25%, dependant on revenue.
“We place great value on our affiliate partnerships, which is why we have had excellent success with Sky Sports,” said Sky Betting & Gaming managing director Richard Flint. “Affiliates asked us to provide them with a functional tracking system for managing campaigns in the sports betting, bingo, poker and casino games genres. Through our partnership with tracking software provider Income Access, we have delivered.”
Sky’s creative are optimized to be event and product-specific, and to ensure that the most recent, relevant and best performing creative displays. Moreover, Sky has applied multi-variant conversion testing to all of its products’ landing pages to ensure that affiliates achieve the highest possible conversion rates. In addition to having an integrated loyalty scheme where players can earn £25 in free bets each month, Sky uses completely free bets to help facilitate the ability for affiliates to attract new players to its brands.
Affiliates who are interested in a partnership that offers the ultimate online gaming experience from a top iGaming operator, are keen to earn lucrative commissions and bonuses, and to promote a well established brand can become a member of the affiliate programme by signing up here.
About Sky B&G
Sky B&G is a subsidiary of the British-based BSKYB, which is the most comprehensive, multi-channel television service in the UK and Ireland. Sky Betting & Gaming an online extension of the Sky brand, operates as a leader in four verticals; SkyBet, SkyPoker, SkyVegas & SkyBingo offer affiliates the opportunity to gain access to four lucrative earning opportunities, while offering players the ability to play between the four products with a single user login. Company headquarters are located in Isleworth, London and Leeds, West Yorkshire.
CONTACT INFORMATION
affiliatehub@bskyb.com
About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 22,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Gala Coral, Sky Betting & Gaming, Interpartners, Ladbrokes, Betfred, Bet-at-home, Twin Spires, Victor Chandler, Sportingbet, Stan James, Pinnacle, 188 Bet, Jackpotjoy, tombola, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard, CEO
Income Access
514-849-8595
