The nation’s largest consumer vote on product innovation is
back! For those looking to increase sales without relying on discounts, be sure
not to miss the chance to enter Product of the Year 2012 to ensure your brand
carries the ultimate seal of approval.
Now in its 8th year, the distinctive Product of the Year logo is the ultimate
vote of consumer confidence as part of the largest and most representative
survey of its kind. Research shows the Product of the Year logo is recognized
by 67% of UK consumers and with 44% of shoppers more likely to buy goods
carrying the logo, it’s the perfect way to ensure your product stands out*.
As an indication of Product of the Year’s selling power, new research from
Kantar Worldpanel reveals that the 14 winning products from 2009 achieved an
average of £9.2m in sales in the 12-month time period, against an average new
product which achieves less than £1m after one year of its launch**.
Winners of this prestigious award typically see a 10-15% increase in sales,
with some enjoying even greater success, such as Herbal Essences which saw a
135% YOY increase in sales***.
The Product of the Year awards are free to enter for any product or product
line launched within the past 18 months. Entries received before the 1st July
will receive a 15% early bird discount if the product passes the Jury Day test
and is submitted to the research stage to be voted Product of the Year 2012.
CEO of Product of the Year Management, Mike Nolan, says "We’re really
proud to be able to offer consumers a point of reference in an increasingly
competitive FMCG market and, with new research reaffirming that winning brands
stand to see their sales rocket, it seems like everyone’s a winner! If you
think you’ve got a winning product for 2012, why not put it forward to see if
the nation agrees?
Enter your product direct at: www.productoftheyear.co.uk
Deadline for Early Bird discount entries: 1st July 2011
Final entry deadline: 6th August 2011
Winner announced: January 2012
*Research by TNS: April 2009
**Kantar Wordpanel research, consisting of 25,000 UK households, evaluated
sales performance of 14 POY winners over the 12-month period up to October 2010
***Procter & Gamble salon brochure, 2008
Product of the Year at a glance:
* Established 25 years ago in France
* Currently in 28 countries around the world and growing
* Is an award for FMCG innovation including product function, design and
packaging
* Average winner sales increase: 10 - 15%
* 90% of winners enter again each year
Full list of 2011 Product of the Year winners across 26 categories:
Category & winning product (Manufacturer)
Laundry Additives Lenor All Line Up (Procter & Gamble UK)
Alcoholic Drinks Smirnoff Flavours (Diageo GB)
Ambient Air Fresheners Air Wick Ribbons Scent Candle (Reckitt Benckiser)
Breakfast Cereal Chocolate Weetabix (Weetabix)
Cold and Flu Lemsip Max Lemon Flavour Tablets (Reckitt Benckiser)
Confectionery Toblerone Tobelle (Kraft Foods UK)
Non-Alcoholic Drinks Kenco Eco Refill (Kraft Foods UK)
Female Hair Removal Gillette Venus Spa Breeze (Procter & Gamble UK)
Feminine Care Always Simply Fits Flexistyle (Procter & Gamble UK)
General Household Duracell Ultra Power (Procter & Gamble UK)
Hair Treatments Silvikrin Heat Creations Blow Dry Spray (Procter & Gamble
UK)
Instant Air Fresheners Febreze Aerosol Destinations Collection (Procter &
Gamble UK)
Kids Dairy Chilled Munch Bunch Fromage Frais Strawberry 6-Pack (Lactalis-Nestlé
Chilled Dairy)
Laundry Detergents Fairy Non Bio Gel (Procter & Gamble UK)
Makeup Healthy Mix Foundation (Bourjois)
Male Grooming Radox Men (Sara Lee)
Nappies Pampers Active Fit with Dry Max (Procter & Gamble UK)
Oral Care and Health Listerine Total Care Enamel Guard (Johnson & Johnson)
Pet Food Whiskas Simply (Mars Petcare UK)
Savoury Food Aunt Bessie’s Perfect for Chicken Yorkshire Puddings (Aunt
Bessie’s)
Shampoo and Conditioner Head & Shoulders Itchy Scalp Care Shampoo &
Conditioner (Procter & Gamble UK)
Single-Serve Dessert Pot Kit Kat Split Pot (Lactalis-Nestlé Chilled Dairy)
Skincare Imperial Leather SkinKind (PZ Cussons)
Snacks SnackaDoodle (Warburtons)
Laundry Stain Remover Vanish Oxi Action Extra Hygiene Stain Remover (Reckitt
Benckiser)
Adult Chilled Dairy AERO Swirlie Bubbly Chocolate and Cream Mousse
(Lactalis-Nestlé Chilled Dairy)
Contact:
Holly Dedman
Product of the Year
93 Newman Street
London W1T 3DT UK
020 7861 3106
