News / Business
Is Mobile Advertising a Billion Dollar Business?
According to Google It Sure Is
According to Technology Review, 79% of large advertisers have not optimized their website for display on a smartphone, PDA or gaming console. A consumer looking to change their fuel pump may open up their iPhone safari browser and type in car repair shop. A smart mechanic would hire a mobile ad pay per click consultant to let his car repair ad show up on the consumer's iphone screen. However, the mobile ad network may not have a mechanic buying an ad in the mobile space, instead they would see an ad to buy a new car. So, this is very confusing for the mobile consumer.
"Nearly one-third (31%) of consumers are now smartphone users, helping to push the consumption of content and the increase in advertising dollars. Smartphone adoption saw a 20% increase year over year.
[Mobile advertising] is quickly gaining importance as new advertisers come into the field," said Hans Fredericks, comScore Vice President.
"The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks and unlimited data plans, provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS. As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem."
source: http://www.bizreport.com/2011/06/mobile-advertising-commerce-becoming-heavy-hitters.html#. Technology Review
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Is mobile marketing a bonanza for internet affiliate marketers?
Finding a mentor that will teach you how to make money by advertising on a mobile phone is as easy as winning a million dollar jack pot. One of the reasons why newbies coming into mobile marketing are coming up to a brick wall is that there are marketers who sell these $400 e-books showing you screenshots of their earnings in a mobile network. What they don't tell you is that most of their money is made by joint ventures. Meaning they have deep connections with marketers who have an e-mail list of people desperate to get out of the rat race. They will buy any e-book that tells them they will make millions over night by going into mobile marketing.
So when you see a red headline on a sales page that so and so made $50,000 a month. They did not make most of that money by doing mobile marketing. The savvy marketers that are making that kind of money would actually charge $10000 an hour or a month to share that kind of information. Before you run out to buy an e-book at clickbank claiming you too can be a millionaire by doing mobile marketing. Do some more research. In fact, buy a 1 penny android phone from us and join a mobile marketing facebook group and ask them how they can assist you for free.
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