News / Business
Hitachi Power Tools selects Solar Velocity to boost customer engagement through social CRM
Power tools manufacturer to implement web-based community designed by technology consultancy for improved customer engagement, product development
Hitachi Power Tools, a leading manufacturer of professional-grade power tools and
accessories and Solar Velocity, an
award-winning digital marketing agency, today announced the development of an innovative
social CRM solution, a combination of new social communication channels, online
customer community and existing business systems that will enable Hitachi to
more quickly and efficiently identify and exceed customer expectations. Solar
Velocity has designed the solution to encourage customers to interact with each
other and Hitachi in meaningful ways and to allow the company to observe
audience engagement and respond to varying audience experiences with targeted
strategies to provide value to both Hitachi and the consumer. Information gathered
from the community, as well as from external social channels including Facebook
and Twitter, will be harnessed, analyzed and delivered to decision-makers
within Hitachi to directly drive and improve customer service, product
development and marketing processes.
"Our commitment to providing the best tools to our customers demands that we take advantage of these new forms of customer engagement,” said Joe Leffler, Vice President of Sales and Marketing for Hitachi Power Tools. “The system developed by Solar Velocity integrates our existing business processes with cutting-edge technology and will result in better products and happier customers.”
Solar Velocity’s team of experts worked closely
with Hitachi to gain a deep understanding of Hitachi’s internal structure and
processes, ensuring that the resulting social CRM solution provides critical
information-sharing missing from many CRM solutions. Information gleaned from
customer interactions will also be made available to customers through an
online knowledge base accessible through the online community. Hitachi’s new
customer engagement community is slated to launch in late May.
About Hitachi
Power Tools: Hitachi Power
Tools (Hitachi Koki USA, Ltd) offers an extensive line of professional grade
power tools and accessories for woodworking, metalworking, drilling and
fastening, concrete drilling and cutting, outdoor power equipment products as
well as a complete line of pneumatic nailers, staplers, compressors and
collated fasteners. From its headquarters in Atlanta, GA, and satellite offices
in the United States and Canada, Hitachi Power Tools supports over 4000 retail
locations carrying Hitachi tools and over 1000 authorized service centers.
Hitachi Koki USA, Ltd. is the North American division of Hitachi Koki Japan, a
subsidiary within Hitachi Ltd. For more information on Hitachi Power Tools,
please visit www.hitachipowertools.com.
About Solar
Velocity: Solar Velocity is an
award-winning interactive marketing agency that provides innovative and
creative results-orientated solutions that maximize profits for clients. Based
in Atlanta, Georgia, Solar Velocity designs and develops wide-ranging marketing
and technology solutions for clients, from creative web design and complex web
development to developing marketing strategies and branding, services are designed
to achieve optimal brand awareness, along with increased sales, profitability
and high client satisfaction.
Media Contacts:
Solar Velocity
Jon Yarian
843.789.4183
Hitachi Power Tools
Joe Leffler
859.802.0071
