News / Entertainment
“tbi… for men” Features An Executive Chef From Wüsthof To Demonstrate Proper Knife Skills
Woo your favorite woman in the kitchen by learning how to use your knives from the best.
Summer is the perfect time for enjoying the outdoors or simply having a romantic home cooked dinner on your back porch with your loved one. Though many of us aren’t exactly “Iron Chefs” in the kitchen, experts and enthusiasts alike should know it’s all about the instruments you use to get the job done. That’s why “tbi…for men” teamed up with Wüsthof, one of the oldest cutlery companies in the world, to give viewers expert culinary tips to really woo that special someone in the kitchen this summer.
“Our ‘tbi...for men’ series provides our male audience with relevant information that can be used on a daily basis,” said Mike Lambert, Executive Producer at 3 Screen Productions “So as more and more men are getting into the kitchen, we felt that a segment on efficient knife safety and use was imperative.”
Executive chef Mike Garaghty from Wüsthof will be on the show to give viewers expert tips on using cutlery that will impress and improve anyone’s cooking. Chef Mike will also discuss sharpening and cutlery maintenance habits to keep knives cutting sharp and looking new.
“Women really appreciate a man who has skills in the kitchen- It’s a very sexy characteristic,” said Annette Garaghty, Vice President of Sales and Marketing for Wüsthof “the program, ’tbi…for men’, is a great forum to educate this core male audience.”
The show will air on Fox Sports, Fox Business, Outdoor Network, and Versus Network end of June and viewers everywhere will be informed and maybe even a little surprised to learn tips such as the proper and safest way to hold a knife (which the majority of you are probably doing incorrectly); so stay tuned because you won’t want to miss this story that is sure to make your cooking experiences this summer all much more eventful.
About Wüsthof: Established in 1814, Wüsthof is a family owned cutlery business now in its seventh generation known worldwide for its skillfully manufactured knives and accessories. Today more than 350 forged knives are available in the Wüsthof assortment each guaranteed against material and manufacturing defects and forged from one piece of especially tempered high carbon steel to ensure endurance and sharpness. Also bearing the famous Trident logo - a symbol of form, function, and uncompromising quality are Wüsthof‘s cutting boards, knife blocks, kitchen tools, and scissors. For more information please visit www.wusthof.com.
About 3 Screen Productions: 3 Screen Productions specializes in integrating client brands into numerous broadcast TV Series and feature films, while producing and distributing its own award winning educational and episodic TV. The integration and production teams at 3SP then support the TV and film marketing and distribution efforts with aggressive print and online promotion, retail and online sales activation, online content syndication, and social marketing. For more information please visit www.thebestinfo.tv.
