For years now Joy Gendusa, Founder & CEO of PostcardMania, has been giving back in exchange for the success she has received. Gendusa decided to set up a division within her company with the sole purpose of handling pro-bono work for non-profit organizations — the only stipulation being that these organizations have the purpose of assisting mankind to improve his lot and make the world a better place.
In sync with this is Heartbeat International. Each year, more than 3,000,000 people die because they need, but cannot afford, a cardiac pacemaker. Since its inception over 20 years ago, saving lives has been the goal of Heartbeat International. With the help of a network of partners, volunteers and financial supporters, Heartbeat International secures and distributes donated pacemakers and defibrillators to needy heart patients worldwide. They are continuously mending hearts one pacemaker at a time this Valentine’s Day and all year long!
According to Heartbeat International statistics, for every $1.00 they raise, $.93 goes directly towards saving lives around the world. Taking this ‘to heart’, Gendusa donated the postcards and mailing services for Heartbeat International’s upcoming fundraiser event in September 2009.
“There are a lot of good organizations, if given a chance, can make a big difference,” said Gendusa. “It makes me happy that we [PostcardMania] can help them… and I know it makes a difference with my staff too — they are so supportive of our probono line. I couldn’t do it without them.”
About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion. Joy Gendusa began in 1998 with zero investment capital. By 2008 revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million
postcards representing 35,000 customers in over 350 industries each week. Visit www.postcardmania.com
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