Landscaping Product Demand to Approach $6 Billion in 2015

US demand for landscaping products is projected to increase 7.6 percent per year to $5.9 billion in 2015, reflecting a rebound following the 2007-2009 recession.  Overall growth in landscaping products demand will be promoted by a recovery in US housing activity, including new construction and existing single-family home sales.  Landscaping products sales will post a strong improvement through 2015 from a reduced 2010 base.  Limiting further gains will be expected sluggishness in key nonbuilding markets, such as golf courses, a relatively mature market. Among markets, residential sales account for the largest share of landscaping products with 55 percent in 2010.  These and other trends, including market share and product segmentation, are presented in Landscaping Products, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Gains in demand for decorative products, the largest segment with 44 percent of the market in 2010, will benefit from rapidly increasing interest in water features (e.g., ponds and fountains) as more property owners look to these items as a way of masking unwanted nearby noise and promoting tranquility.  Product developments featuring easy installation and energy saving technology will promote demand for decorative lighting, which is expected to achieve double-digit annual gains through 2015.  Decorative lighting is increasingly used to accent pathways, statuary, green goods and water features.

Hardscapes will experience the fastest growth through 2015 as consumers value outdoor living spaces.  Concrete products will continue to account for the largest share of the hardscapes segment.  Among concrete products, pavers are forecast to achieve double-digit annual growth, a result of the recovering housing market, as well as greater penetration of permeable types in ecologically sensitive locations.  Pavers, as well as stones and boulders, are considered attractive and durable materials for constructing patios, walkways, and surrounds for outdoor fireplaces, ponds and in-ground swimming pools.  Despite many opportunities, hardscapes will continue to face competition from alternative products and structures, such as wood decking.

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product segmentation and demand forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles.