CENTURY 21 Integrity Real Estate Group, of Warsaw, IN, and Pro Step Marketing recently collaborated to create a comprehensive web marketing strategy that will increase lead generation and web traffic for the real estate company. As part of the strategy, a focus was emphasized to build upon the CENTURY 21 brand, its market share and its Internet services to consumers.
Pro Step Marketing, a real estate-focused web strategy and brand development firm, developed a website for the CENTURY 21 office that is functional and visually appealing to effectively attract and communicate with buyers and sellers. Additional features on the website include the integration of the CENTURY 21 brand with the personalized service of the CENTURY 21 Integrity Real Estate Group. Site visitors searching for Northern Indiana lake properties can search real estate on Lake Wawasee, Syracuse Lake, Lake Tippecanoe, Winona Lake, Pike Lake, Center Lake, Barbee Chain of Lakes, Chapman Lake, Dewart Lake, Waubee Lake and Lake Webster in Northern Indiana.
The Greater Warsaw Area, IN real estate website also implements a new search engine optimization program that will eventually bring more business to the real estate expert as the site moves up in the natural search engine rankings. Internet users searching Google, Yahoo! and MSN for real estate in the Northern Indiana Lakes Region and the Greater Warsaw Area will be able to easily find CENTURY 21 Integrity Real Estate Group.
CENTURY 21 Integrity Real Estate Group, led by Dan and Amanda Harstine, provides full service real estate services for residential, vacation, investment, commercial and land development in the Northern Indiana Lakes Region and the Greater Warsaw area real estate markets. Combining a successful marketing program with buyer representation that is unparalleled, CENTURY 21 Integrity Real Estate Group is dedicated to making their clients’ real estate experience as seamless and worry-free as possible. With office locations in both Warsaw and Syracuse, IN, the Group is uniquely positioned to serve both major real estate markets of Kosciusko County.
CEO/Founder of Pro Step Marketing, Tricia Andreassen, commented, “It is critical to help a real estate company develop a web strategy for their business and its agents. By coupling the powerful CENTURY 21 brand with consumer-rich tools, the results will be powerful. It is exciting to be a part of the innovative strategies employed by companies like CENTURY 21 Integrity Real Estate Group. Their commitment to provide high quality service to their clients is priceless.”
Pro Step Marketing, located in Huntersville, NC, provides real estate web design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy.
