Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Brenda Prowse and Hugh Nelson of Prowse and Company in Poulsbo, WA to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.
Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in the Kitsap County, WA area, including
Hugh Nelson, the office manager for Prowse and Company who maintains the company’s websites and marketing efforts, said the new custom-built Pro Step Marketing website created for the team is a terrific advancement. “The most important thing for buyers is that they get a very good home search feature. We consider the integration Pro Step Marketing did with our IDX service to be a major improvement, and it’s obvious from the 36 leads who have registered to continue to use the system since it went live in mid –January,” Nelson said. “I don’t have a metric for this but our market is very slow right now, yet we are retaining far more leads than we were with the other home search. In the same time period, we’ve had about 10 new leads register on our other IDX search feed by the other two websites, and that includes leads from pay-per-click as well. The new site also benefits sellers first by the way it attracts buyers. It also benefits them by providing a wealth of current national and local market information, which is important to their understanding the marketing strategy we want them to use.”
A new search engine optimization program was also implemented that will eventually move the Kitsap County, WA real estate website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.
“One other feature I like is that I used to do my own SEO (Search Engine Optimization), and I just want to say how happy I was to turn that job over to Pro Step Marketing,” Nelson added. “The charge for that work is very reasonable compared to consultants I had priced in the past, and it lets me focus on doing new things to add value to the site. I’d just like to say that Brenda and all of our staff are very happy with the new site and have gone out of our way to promote it. We know we have features that none of the other companies have, and it’s great right now to be in that position.”
Pro Step Marketing, located in
