Google launched their new social media last week to people who had special invites. The selected few are getting to preview it while they work out the kinks.
Not only are people eager to have another social outlet other than Facebook, businesses and SEO optimization firms are clamoring to take advantage of yet another opportunity to reach consumers. But Google wants all those businesses to wait until they can assure Google+ can handle the traffic.
The popularity of social media has shown the power that it has over a person’s consumer choices. Users of Facebook and others have proven they rely on their friend’s opinions when it comes to purchasing decisions. Companies and SEO optimization businesses have recognized that a website gets more hits when linked to a social media outlet. A study showed that links in Facebook got more hits than standard searches.
For now, Google is focused on enhancing the Google+ experience for their consumers and hope to have the site ready for businesses later this year. They are in the testing phase of seeing how users interact with businesses at the moment. There has been some negative feedback from users about the presence of brands on the Google+ site.
Critics have mixed feelings about whether Google+ can compete with Facebook. It is likely that lovers of social media will participate in Facebook and Google+. SEO optimization companies and businesses will find that they have double exposure as soon as Google+ becomes available to everyone.
