Pioneering inbound marketing consultancy Tomorrow People has
launched Zoober, its unique five-step methodology, to UK companies.
The launch gives businesses an alternative approach to marketing proven to add
15% to top line growth, at 60% less cost than traditional marketing methods.
The unusual name is appropriate for a proven, but innovative methodology that
guarantees companies a global presence within only 90 days. Zoober combines Content
Marketing, Marketing Automation and Lead Nurturing to help companies to grow
their revenue and customer base in five steps: Listening, Creating, Engaging,
Transforming and Growing.
Tomorrow People recently redeveloped from a highly successful design &
communications agency into a consultancy which specialises in bringing its
pioneering approach to small and medium sized businesses. The launch of Zoober
was inspired by recent changes in marketing and its ability to offer businesses
a measurable return on investment. Tomorrow People have worked in conjunction
with their clients to develop the process.
One of the companies benefiting from the five-step Zoober approach is Badges
Plus, whose Associate Director, Robert James, commented:
“The expert help we're getting from Tomorrow People has already seen us benefit
from an increase in sales of 15% and has helped us win our biggest contract to
date to the value of £700,000.”
Alistair Norman, Marketing Director at Tomorrow People, explained:
“Organisations have traditionally focused on a selling (push) approach to
marketing with advertising and direct marketing being the intrusive and
expensive approach - or have just bolted social media on to their traditional
marketing approach.
By adapting to the new platforms and the latest technology, Tomorrow People map
a company’s buying process and build its audience, through informative,
interesting content to nurture its communities to the point when they are ready
to buy. This ‘pull’ approach builds a company’s reputation and revenue and is
60% more cost effective than any outbound approach.”
Business-owners can learn about the benefits of the Zoober approach in a series
of online events hosted by Tomorrow People from July.
About Tomorrow People:
Tomorrow People is an inbound marketing consultancy which creates prompt,
measurable results to help businesses grow. We achieve that through a powerful
combination of Content Marketing, Social Media and Marketing Automation to
attract business leads and transform them into customers. We work to a
transparent process that lets you see the results of your marketing live and in
detail - and its effect on your bottom line. Our five proven steps could upgrade
your online presence in 30 days and deliver growth to your business in just 90
days to help you gain more leads, more qualified customers and more growth, in
less time and at less cost. Our clients include: Clarks, QlikTech, Thompson and
Westfield.
Contact:
Alistair Norman
Marketing Director
0121 753 4499