Alan Landers, Winston Man, Dies at 68

Alan Landers, who was the face of Winston cigarettes in the 60s and 70s, has died. Landers died of tonsillar cancer last Friday. He was 68.

The self-proclaimed ‘Winston Man’ was in the middle of a 14-year legal battle with the tobacco company he blamed for giving him lung and throat cancer. He was due to testify against cigarette manufacturer RJ Reynolds next month.

“I was expected to portray smoking as stylish, pleasurable and attractive and at no time was I ever told cigarettes could be dangerous to my health,” Landers said two weeks before his death. “I knew some people believed them to be unhealthy but the cigarette manufacturers denied that their product was harmful. Looking back on my career, I am ashamed that I helped promote such a lethal and addictive product.”

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