Body Body Announces New Mother of the Bride Dress Styles to its Summer Formal Wear Collection

The renowned Scala formal wear “look” gets a new twist this wedding season with a captivating 2011 series of column gowns and empire waist dresses highlighted with intricate beading and rich plush fabrics. Ranowear, Inc., parent company of online BodyBody.com, will include the spectacular Mother of the Bride Collection among its summer bridal offerings. Beautiful luxury creations in silk, taffeta and satin in full and knee length provide a wide range of selections for the fashion forward shopper. The entire Body Body evening wear selection can be found in its formal wear and gown department.

SCALA Eveningwear, Inc. has designed distinctive evening wear for the last 24 years under the SCALA and BG HAUTE brand names. SCALA is famous for its fits, colors, and beautiful designs. SCALA offers great value to its customers in PROM dresses, MOB (Mother of the Bride), Destination Bridal ,  Informals, Bridesmaids , cocktail or homecoming dresses. In addition to dresses SCALA also sells Beaded Jackets, tops, blouses, scarves and shawls. SCALA is currently sold in about 42 countries around the globe. SCALA Evening Wear is the OFFICIAL SPONSOR of the MISS UNIVERSE, MISS USA and MISS TEEN USA Pageants.

No exciting clothing wardrobe is complete without the best formal wear.  It is a requirement for the woman who loves to look her best at all times, whether it be a black tie dinner, an evening at the club or an intimate night at home. Brides will remember their mother has been there through the whole courtship and engagement (not to mention their whole lives), so when it comes time to help her find her look on the wedding day, brides will want to make sure she's got all the best fashion options. Body Body’s formal wear is a special reward for those who love its quality designs.

“BodyBody.com has a special interest in more elegant and reserved clothing and the Missy sized woman specifically,” states Ranowear President and CEO, Willis Domingo, “and no formal wear can equal Scala for quality and sophistication. We believe that our formal clothing constitutes the best value on the internet and we hope our evening gowns will add a special magic to any upcoming bridal event.” Body Body has established a firm reputation for extensive selection and low everyday prices in sexy dresses and sexy lingerie sets. The enthusiasm shown for its formal wear store is just part of the overall Body Body image.

For additional information on the news that is the subject of this release contact Catherine Stend or visit http://bodybody.com/.

About Ranowear:
Ranowear, Inc. is an Illinois corporation founded in 2004. It specializes in retail sales of women’s apparel and sexy merchandise.

Contact:
Catherine Stend, Director of Public Relations
Ranowear, inc.