Joy Gendusa, CEO and Founder of PostcardMania, was selected as a guest speaker for the MyConstructionBiz.com webinar hosted by 20-year veteran of the general contracting industry, Dan Baumann. Gendusa geared her webinar towards businesses and individuals in the construction industry and the best ways to market one’s business during this tough economy, finding the correct target market, a company’s best FREE marketing tool and other actions one can take to better hone their marketing efforts, including the importance of a good website.
Today, many construction businesses are feeling the weight of the ongoing economic and real estate recession. Business is slow, there aren’t many building projects, but as Gendusa has seen and experienced, there are still people looking to spend money on remodeling their homes or companies upgrading their offices. There is still business to be had. Other experts agree, “When business slows down, the instinctive reaction of many business owners is to cut cost. This is a great way to help pay the bills and sail in slower times. However, the biggest mistake is to cut advertising [marketing],” says Lee Starusta of YourContractorDirect.com.
MyConstructionBiz.com is a website dedicated to helping construction businesses grow and maintain their growth with tools and tips from marketing to budgeting. “Contracting is an easy business to get into, but it’s a tough business to be successful at,” says Baumann, “What Joy shares about marketing will really help these guys realize the necessity of effective marketing to ensure their company’s survival.”
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services, websites and landing pages with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion, including the Inc. 500 & 5000 lists. Joy Gendusa began PostcardMania in 1998 with zero investment capital. By 2008, revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million postcards representing more than 35,000 customers in over 350 industries each week. Visit www.postcardmania.com
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