BrandStar Entertainment today announced they have earned the WomanCertified® seal. An entertainment industry first, this certification signifies that the company has completed specialized gender communications and customer service training, and has made a commitment to offering services and programs tailored to women consumers. BrandStar Entertainment is well-known for their cutting edge content driven women’s programming, including The Balancing Act on Lifetime television.
“WomenCertified is a leader when it comes to branding and marketing to women, and we are delighted to receive the certification and the opportunity to understand the needs of women consumers across America” said Doug Campbell, Executive VP of Programming.
The goal of WomenCertified is to create women friendly companies. Statistics show that over 83% of all consumer purchases are made by women, making them the primary customer in almost every industry. Through training and certification program, WomenCertified is designed to teach sales and service professionals how to deliver improved customer service, communicate more effectively and create trusting customer relationships.
Developed and conducted by Delia Passi, the leading expert and author on marketing and communicating to women, the training program includes a four-part online course track or live training and a culminating test. Passi has trained thousands of sales and service professionals across the nation in developing top communication skills, and she is the CEO and President of Medelia, Inc.
About Women Certified®
WomenCertified is a proven training and certification program rich with resources to help professionals increase sales through more effective communication, appreciation and an enriched customer experience. For more information visit www.womencertified.com
About The Balancing Act: The Balancing Act on Lifetime Television is America’s only morning show about women, for women, trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. The show is produced by BrandStar Entertainment and airs on Lifetime Television 7am ET/PT.
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The Balancing Act Contact:
Kay Renz
kay@brandstar.tv
(954) 979-8323 x 250
Mobil (561) 654-8151
WomenCertified contact:
Emily Esworthy
(305) 807-5409
