Gustave White Sotheby’s International Realty announced
that the Sotheby’s International Realty® network has begun two new and entirely
exclusive sponsorship deals with the BBC.com and the United Kingdom’s Telegraph
Media Group (TMG), designed to drive global exposure for the Sotheby’s
International Realty® brand and the listings represented by its more than
11,700 sales associates located in approximately 550 offices in 44 countries
and territories worldwide.
At the cornerstone of the BBC.com campaign is their “Living in” series, a
26-week program spread throughout the year that will highlight the virtues of
living in various cities and regions around the world. The series presented an
ideal partnership as it will showcase many areas represented by the Sotheby’s
International Realty® network. Each article will be published on BBC.com/travel
and promoted through social media channels and co-branded ad units running
across BBC.com. BBC.com is the international version of the British
Broadcasting Company website.
The Sotheby’s International Realty® brand also will be sponsoring the “World’s
Best Places to Live” section of The Telegraph’s expat website, telegraph.co.uk/expat
for a six month period. Two-hundred pages of custom content will be built in
conjunction with network office locations, interactive maps will integrate all
offices, and there will be a dedicated micro site to house the program’s
content. Gustave White Sotheby’s is the only real estate agency in Rhode Island
with access to this exclusive and unprecedented coverage. (Rhode Island is
featured here.) In addition, Sotheby’s International Realty® listings will be
displayed within The Telegraph’s Real Estate search portal.
“The BBC.com program is the first of its kind for its new travel section,
bbc.com/travel, and expected to deliver 38 million impressions, while the TMG
relationship is expected to deliver over 18 million impressions,” said Wendy
Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.
“Both collaborations were designed to leverage the global influence of the BBC
and The Telegraph and demonstrate our brand’s growing worldwide strength.”
“Sellers in the Rhode Island market will benefit from the global exposure these
two valued media partnerships provide,” said Paul Leys, broker/co-owner of
Gustave White Sotheby’s International Realty. “We are proud to offer our
clients this powerful resource, which is unique to the Sotheby’s International
Realty® brand. Our clients will reach potential buyers in numerous new markets
far beyond our borders, allowing for a truly global impact.”
About Gustave White Sotheby’s International
Realty:
Gustave White Sotheby’s International Realty is a full-service agency
specializing in luxury real estate and serving all of Rhode Island, including
Block Island, as well as southeast Connecticut and coastal Massachusetts.
Gustave White has been in business for over 80 years as a leader in the luxury
market, is the sole Sotheby’s affiliate for Rhode Island, and the Rhode Island
Regent member of Who’s Who in Luxury Real Estate.
Contact:
Paul A. Leys,
Gustave White Sotheby’s Int’l Realty
401-848-6706
