Albuquerque, New Mexico. (July 29, 2011) – Melloy Dodge, Albuquerque, New Mexico’s trusted and respected Dodge Ram vehicle dealership, auto finance team, and certified service department, announced the debut of their social media presence, including a YouTube channel, Facebook page, Twitter account and blog. This new online networking presence is in addition to a comprehensive Internet Marketing strategy coordinated by Flyine Search Marketing that leverages components, such as SEO-driven content, Call and Data Analytics, Yahoo/Bing sponsored search and Google AdWords.
Melloy Dodge is leading the charge of auto dealerships that are starting to engage in social media and online networking. They have quickly understood that this targeted marketing approach goes beyond sales and helps them to develop long-term relationships not only with clients and prospective clients, but they can also enhance the partnerships they have with vendors. Social media is a powerful tool that makes it easy for Melloy Dodge to offer meaningful content and valuable consumer information at the click of a mouse that can encourage customers to return for maintenance, trade-ins, and future purchases as well as help to gather crucial target audience intelligence so that marketing efforts can be further customized to appeal to specific demographics.
Today’s automotive customers appear to be relying more and more on social media and networking to gather information and research options when they are shopping for a vehicle. This interactive media provides the dealership with the opportunity to make a personal connection with customers in the hopes of creating a lasting, mutually-beneficial relationship. The social networking content helps to guide customers through the process of choosing and buying the right vehicle for their needs as well as offers a channel through which to share information about financing options, regular maintenance, and trade-ins, and quickly and easily answer any other questions.
The blog and social media platforms make it possible to share the knowledge and expertise of the professionals at Melloy Dodge. Existing and potential customers can be instantly updated about upcoming promotions and sizzling specials on new and used vehicles, so they can be sure to always get the best value, including having these be sent directly to their Twitter accounts or Facebook profiles. The blog will regularly offer event information like the dealership’s sponsorship of the upcoming Albuquerque Sci-Fi Expo as well as deliver important safety information and advice, tips on maintaining or even increasing a vehicle’s value, and insights on how to shop for a new or used vehicle.
The blog is located at http://melloydodge.blogspot.com/. The YouTube channel is http://www.youtube.com/user/melloydodgeland. Become a friend on Facebook at www.Facebook.com/MelloyDodgeAlbuquerque.
About Melloy Dodge
The Melloy family has been in the New Mexico automotive business since 1955. Located in Albuquerque, New Mexico and serving the areas of Santa Fe, Rio Rancho, and Los Lunas, the dealership offers a searchable online inventory of new Dodge cars and truck as well as an extensive array of used cars, trucks, and SUVs by all the top vehicle manufacturers. The dealership features a full-service, certified repair department and parts store as well as a comprehensive financing department. For more information, please visit www.melloydodge.com.
