“Fifty-eight (58%) percent of all real estate agents have never been through a down market,” says Bill Shue, President of RealtyU Group Inc., one of the nation’s largest career development providers in the real estate industry.
Brokers just hoping that their agents will survive the recession isn’t going to work he says. “Broker must be proactive and take up the responsibility to improve their teams skill set.”
What are the biggest problems? According to Shue they are:
1. Productivity: More and more brokers are focusing on re-training their agents and getting back to the basics. This is easiest way to accomplish that is with a combination of rookie, intermediate and advanced career development training.
Imagine every agent getting more excited and producing more revenue with proven resources that can improve performance, sales and marketing success and overall productivity. With something for every agent, sit back and let our mentors train, teach and motivate your agents with proven strategies that are guaranteed to improve your productivity.
2. Recruiting: Finding the right quality person that will ultimately become a top producing agent. Difficult to complete against certain national franchises that have invested extensively in online training and you have nothing.
When recruiting, most brokers can’t show an agent why they’ll be successful or how they can take their career to the next level. Many can’t even show a single career development resource or have any in-house training opportunities. Agents want a broker who is a leader, who can teach and guide them to a new level of performance.
3. Retention: Keeping agents when many are not earning enough income to survive is tough, let alone holding on to the good agents.
It’s a widely recognized fact that great companies grow during down markets. “It’s now they perfect time to grow your business” says Shue. “But brokers have to start re-training their agents during the down turn.”
Now a new online, turn-key solution provides brokers a one-stop solution. RE eUniversity is a web-based, private label university that any broker can implement with in 30 days. Get you no-obligation 48-hour “hall pass” to take a peak behind the curtains on an online real estate University. Visit www.REeUniversity.com
