In today’s market, 85% of consumers will go online to either glance at companies’ websites or search around on the internet to gain any data they can about a company before making a purchase. It’s the easiest way for them to quickly determine if they will be using your company or your competitor’s.
According to the ParkBlvdMarketing.com blog - A good Landing Page will convince visitors to submit their contact information to you. Within seconds, a conversion can be compelled simply by succinctly outlining the reasons your business is going to serve your visitor’s needs better than the competition.
PostcardMania launched several postcard marketing campaigns paired with landing pages where prospects could visit and download valuable, free marketing reports. The only thing required for prospects to gain access to these free reports was for them fill in their contact information. This targeted campaign resulted in a 15% increase in sales leads and saved over $140,000 in ad expenses within the first year. Seeing how effective this was, owner and CEO of PostcardMania, Joy Gendusa, decided to add landing pages (design and development) to PostcardMania’s line of marketing services at competitive rates to help boost lead generation for its customers.
Gendusa and Vice President of Marketing, Joe Niewierski, attended the 2009 MECLABS Professional Certification Program, conducted by Dr. Flint McGlaughlin, founder of MarketingExperiments. Both Gendusa and Niewierski became Certified Landing Page Optimization Professionals, which in layman’s terms means that they have the necessary training and certification to create landing pages that will be most effective for your business.
“You have to offer your target market something that is valuable enough for them to want to give you their contact info,” says Gendusa. “Don’t offer a coupon for 25% off their first order, anyone can do that. By offering a free, downloadable report such as ‘Top 10 Things You Need to Know Before Hiring a Contractor’ positions you as the professional, you’re offering something valuable and you are gaining the trust of the potential client.”
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services, websites and landing pages with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion, including the Inc. 500 & 5000 lists. Joy Gendusa began PostcardMania in 1998 with nothing but a phone and a computer and zero investment capital. By 2008 revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million postcards representing more than 35,000 customers in over 350 industries each week. Visit www.postcardmania.com
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